Edutech business Whizz wanted to increase awareness and sales of its revolutionary maths software in schools. They turned to Amberjack to find ways of convincing protective gate-keepers and reaching out to time-poor buying-decision-makers.
We conceived ‘Grow Young Minds’, an interactive concept that took educational activity kits into schools to engage with buyers, teachers and students. The direct mailer included sunflower seeds, flower pots, compost and growth measuring tools. The DM was supported by email, landing pages, social media and follow-up sales demos.
The campaign landed in hundreds of schools, brought maths to life in classrooms and took the Whizz brand into the hands of teachers and buyers alike. It opened scores of buying conversations and planted the seeds of spectacular campaign ROI.