Integrated Lead Generation

Growing Young Minds for Edutech

Edutech business Whizz wanted to increase awareness and sales of its revolutionary maths software in schools. They turned to Amberjack to find ways of convincing protective gate-keepers and reaching out to time-poor buying-decision-makers.

We conceived ‘Grow Young Minds’, an interactive concept that took educational activity kits into schools to engage with buyers, teachers and students. The direct mailer included sunflower seeds, flower pots, compost and growth measuring tools. The DM was supported by email, landing pages, social media and follow-up sales demos.

The campaign landed in hundreds of schools, brought maths to life in classrooms and took the Whizz brand into the hands of teachers and buyers alike. It opened scores of buying conversations and planted the seeds of spectacular campaign ROI.

Whizz Maths DM sunflower

We brought the product to life for children as well as buyers.

Whizz Maths direct mail 1
Whizz Maths direct mail 4
Whizz Maths direct mail 2
Whizz Maths direct mail 3
Whizz Maths sunflower child

Discover More Projects

Back to our Portfolio

Read Our Latest Articles

Related Article:

Brief Encounter: 5 Ways to Write a Better Brief

A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…

Download the Article
Related Article:

Direct Mail: 5 Quick Tips for More Success

Direct mail has been making a comeback as a potent B2B lead-gen tool in recent years. Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low-volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty of receiving exciting physical mail can quickly…

Download the Article