Edutech business Whizz wanted to increase awareness and sales of its revolutionary maths software in schools. They turned to Amberjack to find ways of convincing protective gate-keepers and reaching out to time-poor buying-decision-makers.
We conceived ‘Grow Young Minds’, an interactive concept that took educational activity kits into schools to engage with buyers, teachers and students. The direct mailer included sunflower seeds, flower pots, compost and growth measuring tools. The DM was supported by email, landing pages, social media and follow-up sales demos.
The campaign landed in hundreds of schools, brought maths to life in classrooms and took the Whizz brand into the hands of teachers and buyers alike. It opened scores of buying conversations and planted the seeds of spectacular campaign ROI.
A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…
Download the ArticleDirect mail has been making a comeback as a potent B2B lead-gen tool in recent years. Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low-volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty of receiving exciting physical mail can quickly…
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