Event specialists ITE wanted to drive sales across its portfolio of exhibition and conference events in Russia, China and SE Asia. They chose Amberjack to conceive a new sales-incentive brand to align and motivate their global sales teams.
We developed Club Elite, a sophisticated rewards brand that recognises top sales performers with exceptional experiences and luxury holidays to the world’s most exclusive destinations.
As well as designing a slick brand identity we created a glossy brochure in heroic A3 proportions and penned aspirational content for a microsite and other comms tools. Club Elite has helped ITE to boost performance in sales teams across the world. Excellence rewarded.
A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…
Download the ArticleDirect mail has been making a comeback as a potent B2B lead-gen tool in recent years. Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low-volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty of receiving exciting physical mail can quickly…
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