Branding, Website

Branding a Bright Future for Predictive AI

Forecaster uses ground-breaking predictive analytics to optimise performance marketing and drive extra sales for the likes of Argos, BooHoo, and Selfridges. Amberjack was hired to bring Forecaster to life as a brand and create a new website.

First, we honed the proposition and messaging around persona needs. We focused on digital media buyers and big-spending digital advertisers. Second, we created a fresh brand identity supported by a raft of assets such as infographics, presentation templates, e-brochure and white papers.

Finally, we wrote, designed and built a fully responsive Forecaster website. Forecaster has generated over £1 billion in extra sales for its customers and is now winning awards across the digital and retail industries. Who could have predicted that? Check out

Forecaster website 4

We turned complex technology into accessible story-telling.

Forecaster website 2

”The team at Amberjack bring a great mix of creativity together with years of experience of applying this across a variety of channels.”
Renée Dorris, Marketing Manager, Summit

Forecaster brochure 1

Forecaster White Paper 1

Discover More Projects

Back to our Portfolio

Read Our Latest Articles

Related Article:

Brief Encounter: 5 Ways to Write a Better Brief

A concise, well-written brief gets your marketing project off to a flying start. It creates a shared understanding of what needs to be done. And acts as a go-to reference for client and supplier across the project life-span. A poor brief poses more questions than it answers, and sows the seeds of confusion, wasted effort and uncertain results…

Download the Article
Related Article:

Direct Mail: 5 Quick Tips for More Success

Direct mail has been making a comeback as a potent B2B lead-gen tool in recent years. Unlike the large volume consumer campaigns of yesteryear, today’s DM is usually high-value, low-volume and precisely targeted to maximise ROI. Used in tandem with supporting digital media, the novelty of receiving exciting physical mail can quickly…

Download the Article